STOIX · Talk notes & case studies · September 2026

The Stack, Not the Model

What 18 months of building an AI-native executive search firm taught us about not marrying your model provider. This page accompanies Rory McDermott's September 2026 talk and is updated as each new system ships.

Title

THE STACK, NOT THE MODEL

The Trap

WE ALL PICKED A VENDOR IN 2023

What Lock-In Actually Costs

THE BILL COMES LATER

The Core Idea

OWN THE ORCHESTRATION. RENT THE MODEL.

Credibility

STOIX: 18 MONTHS IN

Build #1: The Inbox That Runs Itself [LIVE]

AN AI EMPLOYEE WITH ITS OWN EMAIL ADDRESS

What brokeThe agent's confirmation replies initially merged unrelated scheduling decisions into one reply — "yes to A" silently approved B. Fixed with a scoping rule. Lesson: agent bugs look like helpfulness.
Build #2: The Marketing Engine [LIVE]

HUMAN-CURATED, AI-DRAFTED

What brokeFirst version auto-generated podcast thumbnails using tiny CRM avatar photos — unconvincing likenesses. Fix: composite from real video frame screenshots instead. Lesson: AI can't fake provenance — start from real pixels.
Build #3: The CRM That Answers Questions [LIVE]

TEN YEARS OF SEARCH DATA, QUERYABLE IN ENGLISH

What brokeEarly on we trusted the vendor's "connected" status. Turns out "connected" and "working" differ — a test command reported success while the toolset was silently absent. Lesson: verify by calling the tool, not by checking the status light.
Build #4: A Model on Our Own Machine [LIVE]

ORNITH: A 9B LOCAL MODEL, RUNNING ON A LAPTOP

What brokehonestly, very little — because we scoped it to work it could actually do. The failure mode with local models is ambition, not capability.
What Broke (The Honest Slide)

EVERY BUILD HAD A FAILURE MODE

The Economics

WHAT THIS ACTUALLY COSTS

Monday Morning: The Ladder

WHERE IS YOUR FIRM, ACTUALLY?

Close

THE MODELS WILL KEEP CHANGING. THE STACK IS YOURS.